I’ve had a lifelong love affair with language, typography and graphic design, and I love the wit and the irony of this painting by John Baldessari. It boldly tells you what sells, and breaks every rule.
Baldessari once said, “I think when I’m doing art, I’m questioning how to do it. I’d say, ‘Well, why is this art? Why isn’t that art?'”
A pioneer of conceptual art in the 1960s, he’s one of the most influential artists of his generation. This painting was one of his first breakthrough works. It sold, and it’s worth millions today.
What do you think of it? What does it make you feel about art and commerce?